American Dairy came to us with a need to create relatable content on TikTok to promote the #Gotmilk challenge.
Young athletes
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American Dairy wanted to build awareness amongst a Gen Z demographic, a generation notoriously untrusting of traditional advertising. Additionally, they wanted to maximize brand reach while ensuring brand safety.
Appeal to Generation Z through young opinion leaders. Increase awareness of the #Gotmilk challenge across the North-East of the US..
