Successful video marketing examples can inspire your next campaign.
They can show you how to integrate video ads into broader video marketing campaigns, using traditional social channels and emerging digital spaces to distribute content.
There’s a problem:
You must find solid examples and understand why they work.
Luckily, our agency has plenty of successful case studies.
We’ll share them all in this article, along with insider stories, results, and best practices for video creators.
So, let’s dive in.
TL;DR:
- Introduction to Video Marketing Examples: The article shares successful video marketing examples, insights, and case studies from an agency’s perspective, offering a comprehensive guide on integrating video ads into marketing campaigns across both traditional and digital platforms.
- Benefits of Video Marketing: Highlights the importance of video marketing in the digital age, noting shorter attention spans and the popularity of video content. It discusses the agency’s success in leveraging video for enhanced customer engagement and reduced advertising costs.
- Insider Rants and Tips: Provides practical advice from the agency’s experience, emphasizing the need for a solid video marketing strategy, the importance of pre-production planning, and post-production quality enhancement to engage target audiences effectively.
- 17 Types of Video Marketing Creatives: Delves into various video formats such as explainer videos, customer testimonials, user-generated content (UGC), educational videos, product videos, demo videos, animated videos, and more, explaining their purposes and benefits in a marketing strategy.
- Examples and Case Studies: Each video type is accompanied by specific examples and insider stories from the agency’s campaigns, showcasing how these videos have been used to increase conversions, reduce costs, and effectively engage audiences.
- Best Practices for Video Marketing: Offers guidelines for creating compelling video content, including knowing your audience, optimizing for social platforms, focusing on storytelling, incorporating customer testimonials, using high-quality visual effects, embracing short videos, and investing in post-production.
Conclusion and Call to Action: Summarizes the effectiveness of video marketing with 17 examples and invites readers to schedule a call with the agency for personalized assistance in video marketing strategies and content creation.
Benefits of Video Marketing
With attention spans getting shorter and video content getting more popular, video marketing becomes a must in any comprehensive digital marketing strategy.
Insider Rant
From our agency’s experience, video offers unparalleled opportunities to connect with potential and current customers across various social media platforms.
We’ve leveraged the rise of online video consumption many times to:
- Capture the attention of a wider audience.
- Reduce ad fatigue and CPAs.
- Increase conversions and enhance our clients’ marketing efforts.
In a neat case study for inbox decluttering app Unroll.me, we reduced CPAs by 75% on average across marketing channels, with the biggest reduction of 91% on Meta and 83% on TikTok.
Insider Rant’s Point
To achieve these results, you need a solid video marketing strategy to engage your target audience through content that resonates with their interests and needs. This can range from educational content that provides valuable information to animated videos that entertain while subtly conveying a brand message.
Insider tip: From our agency’s perspective, a well-crafted video strategy considers the entire video production process.
- The pre-production planning stage outlines the video goals based on your campaign goals.
- The video format should be based on these goals. You can opt for short-form videos for quick engagement on social platforms. Alternatively, consider longer, more informative content on a website or blog post for deeper dives.
- The post – production efforts enhance the video with visual and sound effects, ensuring a high-quality video outcome.
We’ll discuss everything in the following sections as we go through the examples.
17 Types of Video Marketing Creatives [with Awesome Examples for Each]
Video marketing encompasses various video types, each tailored to specific marketing goals and target audiences. Understanding the unique attributes and applications of each allows you to craft a multi-faceted video marketing campaign that resonates with potential and current customers alike.
Remember: The choice of video format is crucial in meeting the audience demographics’ preferences and maintaining a low bounce rate.
Each of these video types serves a distinct purpose within a video marketing strategy, from engaging and educating the audience to building trust and demonstrating product value.
Insider tip: At inBeat, we strategically incorporate a mix of these video formats into our clients’ campaigns. This helps you effectively reach a wider audience, enhance customer engagement, and ultimately drive higher conversion rates.
Here’s a breakdown of the key types of videos, plus awesome video marketing examples – as promised:
Types of Videos Based on Message
1. Explainer Videos
These videos are designed to clarify your product or service’s functionality and benefits. They often address common problems and demonstrate how your product offers a solution, making complex information accessible to the audience.
The power of explainer videos lies in their ability to present a product in action.
Basically, they offer a tangible experience that text or images alone cannot provide. This immersive experience significantly increases the conversion rate, turning viewers into satisfied customers.
This is one great video we created for the Greenpark app:
Insider story: The videos in this campaign helped Greenpark launch its new game app while competing with big players in the industry with big budgets. Greenpark managed to triple its budget while maintaining its CPIs low in just three weeks.
2. Customer Testimonial Videos
Featuring actual customers, testimonial videos build credibility by showcasing satisfied customers’ positive experiences. These are powerful in establishing trust and encouraging potential customers to envision themselves achieving similar outcomes.
We also used customer testimonial videos in this campaign to create more desire within our target group.
3. UGC Videos
User-generated content leverages the authenticity of actual customers to foster trust and customer engagement. Such content is popular on social media channels, where the shareable nature of social videos can amplify a video campaign’s reach exponentially.
Bluehouse Salmon is another one of our success stories.
The company retails organic salmon, which isn’t a sexy product. So, to reduce ad fatigue, we helped the company power its social media calendar exclusively with UGC videos like the ones below.
This strategy allows Bluehouse Salmon to remain memorable without becoming boring or salesy.
4. Educational Videos
Educational videos aim to provide valuable information or insights. Therefore, they can position your brand as a thought leader in your industry. They can cover a wide range of topics relevant to your audience’s interests and needs.
The YouTube video below was a stable in our video marketing campaign for the finance app Mogo:
Long-form video works extremely well when dealing with complex, sensitive issues like finance and budgeting.
Plus, we had many TikTok clips to spread awareness and keep the brand memorable.
5. How-To Videos
These instructional videos are a subset of educational videos. They guide the viewer through a process, teaching them something new or showing them how to use your product. This type of content is highly valued for its informative and practical utility.
This is a great video we used in our campaign for Hurom:
As you can see, the influencer shows exactly how to use this Hurom juicer to create a delicious green juice, from garden to grass.
Insider tip: Hurom was dealing with ad fatigue caused by overly relying on promotional strategies, like discounts. That’s why we moved from an “always-on-sale” to a “health-focused” approach. These performance-optimized video ad creatives reduced Hurom CPAs by 65%.
6. Product Videos
These videos focus on showcasing a product in action, highlighting its features and benefits. Product videos are essential for giving customers a close-up look at your offering, aiding their decision-making process.
Here’s a neat product video we created for the Nielsen IQ customer panel app:
We used a mix of international creators to skyrocket Nielsen’s global customer panelist acquisition in more than 15 countries across Europe, North America, LATAM, and Southeast Asia.
As a result, Nielsen reached its awareness and acquisition goals faster than initially forecasted.
7. Demo Videos
Similar to product videos, demo videos offer a more in-depth look at how a product works. They are often more detailed, walking potential customers through the functionality and demonstrating the product’s value in real-life scenarios.
A great demo video is this one for Unroll.me:
As we mentioned at the beginning of this article, the videos in this campaign helped us reduce CPAs by 75% across marketing channels.
8. Animated Videos
These videos use animation to simplify complex concepts and make them engaging. Animated videos are versatile and can be used for explainer content and stories or to illustrate data and processes that are hard to convey with live-action footage.
Our content creators in the Unroll.me campaign also used animation to explain how this inbox decluttering app works:
9. Live-Action Videos
These videos use real-world footage, often featuring people, places, and products in a natural setting. They are great for humanizing your brand and creating a more personal connection with your audience.
10. Lifestyle Videos
These videos aim to connect emotionally by focusing on a lifestyle or culture associated with your brand. As such, they show how your product fits into a particular way of life.
Insider story: Like many of our clients, travel app Hopper was also fighting increased ad fatigue on social media platforms like TikTok, where short-form videos are beloved, but the temptation to scroll is also huge.
We managed to fight that fatigue by showcasing how the app enhances people’s lives – especially those afflicted by Wanderlust:
Insider tip: We also tested numerous hooks to see which performs better to keep people watching longer.
11. Behind-the-Scenes Videos
These videos offer a glimpse into the inner workings of your brand, the production process, or the making of a particular product or campaign. They humanize your brand by showing the effort, people, and values behind it, fostering a deeper connection with your audience.
One of our clients, Linktree, offers a solid example on their Instagram account:
12. Get Ready With Me (GRWM) Videos
Popular in the beauty and fashion industries, GRWM videos feature individuals preparing for their day or a specific event, showcasing products and techniques in a casual, relatable format. They are great for product placement and influencer collaborations.
We used plenty of GRWM videos in our Bumble app campaign.
Here’s one of them:
The point was to promote this dating app by showcasing people’s first-date experiences in a paid advertisement campaign.
The results were outstanding, with skyrocketing installs and active users.
Channel-Specific Video Content
13. Blog Post Videos
Accompanying a written blog post with a video summary or highlight can enhance user engagement and accessibility. These videos can provide a quick overview of the blog’s content, encouraging viewers to delve deeper into the written material.
And you’ve seen plenty of examples in this post so far.
But you can see another great one below:
This article about enhancing employee engagement is filled with real-life examples accompanied by images and videos.
As such, readers can understand the topic better.
Side note: This strategy also benefits SEO because readers spend more time on your article. And a higher dwell time signals to Google your website is a reliable source.
14. Product Page Videos
Incorporating videos on product pages can significantly boost conversions. These videos can showcase the product in action, provide detailed explanations of features and benefits, and answer common questions, alleviating purchase hesitations.
To make creating these videos even easier, you can use promo video templates, which are designed to help you effectively highlight your products’ features and benefits.
Here’s Lego doing it right:
15. Email Marketing Videos
Embedding videos in email campaigns can increase open rates and engagement. Whether it’s a personalized message, product announcement, or a sneak peek at upcoming content, videos can make your emails more compelling.
Like so:
16. Checkout Page Videos
Adding videos to your checkout page bee as a final reassurance to customers, reducing cart abandonment rates. A quick video highlighting the product’s benefits, a thank you message, or a brief overview of what to expect next can enhance the customer’s purchasing experience.
17. Social Media Videos
These videos are usually short-form and designed to capture attention quickly. They can be any of the above types but are optimized for sharing and engagement on social networks.
They have the most potential to become viral videos.
Here’s a neat example from our video marketing campaign for the Genomelink app:
Insider story: The ancestry app dealt with dying creatives, ad fatigue, and high customer acquisition costs. However, our strategy of having 5-10 performance-based UGC videos decreased their CACs by three times in just three months. And we helped them scale their budget to a 6-figure sum so they could reach their campaign goals faster.
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Video Marketing Best Practices
To ensure the success of your video marketing efforts, you should adhere to a set of best practices.
We’ll share our own agency’s guidelines to help you get started.
If you’re a video marketer, use these directions to create compelling video content that resonates with your target audience and maximizes engagement across various platforms.
1. Know Your Target Audience
Tailor your video content to your audience’s specific interests, needs, and challenges. Understanding your audience demographics and preferences is crucial for creating videos that engage and convert.
2. Optimize for Social Media Platforms
Each social platform has its own set of rules and audience preferences. Customize your marketing videos for each platform’s specific requirements and norms, considering factors like video length, format, and messaging.
3. Focus on Storytelling in Pre-Production
The steps in video pre-production are critical. Plan your narrative carefully to ensure your video tells a strong, coherent story that captures the essence of your message and engages viewers from the start.
4. Incorporate Customer Testimonials
Authentic customer testimonials significantly enhance credibility and relatability. Featuring real customers sharing their positive experiences can persuade potential customers by demonstrating the value of your product or service.
5. Utilize High-Quality Visual Effects
While visual effects can enhance your video, it’s important to use them judiciously. Ensure that any visual enhancements serve the story and message rather than distract from it.
6. Embrace the Power of Short Videos
With the rising popularity of platforms that favor short-form content, consider creating 15-second videos that deliver your message quickly and effectively. An amazing video doesn’t need to be long to make an impact.
7. Invest in Post – Production
The quality of your video can be significantly improved in the post – production phase. Paying attention to editing, sound quality, and visual consistency can transform a good video into a great one.
Wrapping Up
This article took you through 17 amazing video marketing examples.
We used our experience in advertising to guide you through some of our most successful video marketing examples.
So, instead of mindlessly scrolling through various video ad listicles, you now understand what brings specific results and why.
Our agency can bring the same results to you.
Let’s schedule a free call, and we’ll help you with anything you need – whether that’s finding the right content creators or enhancing your videos with the best visual effects.
Want more examples of successful influencer marketing campaigns? Check out case studies of our influencer marketing agency in Toronto!
